Market Potential & Viability for new schools in India
When we talk about undertaking a feasibility study for a school project, it is very different from how feasibility studies are done for other projects such as industrial,hotels, etc., as the feasibility study is done to gauge whether the venture could be set up at the location or not. In the case of a school project, the feasibility is always determined in terms of the type of school to be introduced at a particular location and the right budget to start with. Arriving at the right budget depends on an assessment of the volume addition trend, demand, and fee potential of the area. As per the Erocon Four Dot Theory on School Feasibility, it says that four important factors that determine the feasibility of a new school project are location, demand, fee potential and financial viability.
The vital questions which get answered through a feasibility study for school are
- What is the catchment area from which the students are to be pulled while planning to set up a new school?
- What is the market segment for which the new school is being introduced?
- The pay capacity of the market segment is in line with the spending mentality of the market segment towards education.
- Determination of the level of exposure of the market segment in terms of facilities being provided by the existing competitors catering to our target market segment.
- Detailed competitor analysis and understanding the mindset of the market dynamics
- What shall be your school’s concept note, market entry strategy, facility plan, and USP creation?
- Projected potential and volume addition trend of the target market
- What should be the project budget?
- What shall be the right direction and approach for the investment of funds to get the desired outcome?
What are the steps involved in a feasibility study for schools?
Step 1: GAP analysis and demand assessment during a school feasibility study
Step 2: On the basis of the gap analysis done in the school feasibility study, connect the four dots of location, demand, fee potential, and financial viability.
Step 3: Finalisation of the Brand Position Plan and Market Entry Strategy After Analysing the Competitors' Data in a School Feasibility Study
Step 4: Based on the survey inputs from the school feasibility study, plan the school infrastructure and facilities with the right balance of fee versus facility offering.
Step 5: Forecast on the Project Cost, Operational Break-even, and ROI Analysis: Post-School Feasibility Study
The success and sustenance of new school projects in India depend on word of mouth in the market and following the fundamentals of Erocon Four Dot Theory. A positive word of mouth could only be created when you continuously work towards the formation of positive feedback in the market in terms of the facilities being provided, the implementation of the curriculum as planned, school academic progress, the development of the students, and the results. But again, first-year admissions in a new school project are heavily dependent on the infrastructure that you develop, and hence whatever is constructed should project the complete concept as planned. So as a promoter, a definite and detailed project plan is required to determine the utilisation of funds in all directions to come up with a balanced product for the market and accordingly establish the foundation of a successful venture.
I had a very positive experience with Erocon. They are highly professional and thorough. They really understand our requirements and pay great attention to detail, and we can rely on them to deliver everything on time and to a high quality standard. They are always open and receptive to feedback.
Erocon’s experience in the K-12 education sector is superior to that of most other advisory firms in India. Their understanding of drivers, barriers and key issues in this business is excellent. Their advisory team worked with passion & dedication to help our management find solutions to our needs.
EROCON team is pioneer in advising and consulting for K12 Schools. Specially providing all related services under one roof. We are impressed by their knowledge of the subject and concept of educational project. Their team work as well as commitments are unmatchable. our association will go for long.
Erocon has played a vital role from the initial phase of planning this school. Planning and school set up services has been very prompt. Their team is very professional and systematic. Kudos to their expert Branding team. Looking forward to a long relationship with Erocon.
I’m glad to meet such a dedicated team. There knowledge in the educational industry is thorough. They are precise and quick in their research. There solutions are backed up with facts. I would like to mention specifically about Mr. Shiraz. A trust worthy person who works with a smile. Great team!
A thorough professional and committed organization, Erocon took off all our burden onto their shoulders. I personally experienced their diverse knowledge and expertise in education domain. Prompt in communication synced with our team they always updated us about latest govt policies regulations.
We read about Erocon thru online search as top school set up consultants in India. So we called them with high hopes and have been really happy with their support and guidance. Shiraz from Erocon is really supportive and has provided many practical inputs as we are going ahead with our first school.
EROCON carried out feasibility study for new residential school project at Udaipur. The work was done professionally and delivered on time. Attention to detail in preparation of report is praiseworthy and they know their subject very well . Keep up your good work.
Thank a lot for your affiliation advisory services People are so confident ,friendly and responds promptly. Erocon team first understands exact status by way of audit and then suggest the course of action.Especially the confidence just before and during CBSE inspection keeps the client away from pressure. Good job ?
Having EROCON as consultants has been the best decisions I have made when the concept of starting a school evolved in my mind. They have been brilliant in their planning, organization and execution to detail. Hardworking, professional and dedicated, the entire team is sheer brilliance to work with.
Erocon has terrific educational consultancy and advisory team to help our management find solutions. They have identified key issues, drivers and important resources that are required for our school. I would appreciate the entire team for their passion and dedication.
Erocon’s modules are well designed, competitively priced and value for money offering inputs much beyond contracted content.
Erocon has an expert in each portfolio- concept to affiliation and beyond. The team is efficient with remarkable response time.
We wish Erocon success in all its projects
We had approached Erocon Consultancy for our project in Gurugram. Erocon Consultancy is an epitome of high standard professional services with an effort to ensure their customers satisfaction and help them out in best possible manner. They helped us stimulate and promote our qualifications and goal
A very professional organisation. They have always valued their quality of work and delivering the work within the promised timeframe. They have been vital in setting up our school and providing us with all the necessary data as possible. Lastly, we have been more than business clients.
Erocon, our international education consultancy paves an excellent and integrated education programme each year to inculcate a international standard of education system. The consultancy played a vital role for achieving our school’s objectives and motto’s.
We feel privileged to have Erocon consultants as our advisors and the valuable information they have provided in terms of market study of Gwalior area or Meerut city has served as a useful tool for our future growth and expansion
We appreciate their effort & look forward to work with them regularly.
As a client, we really feel happy to be associated with EROCON and that we selected them to handhold our project as a consultant. We’ve been associated for almost 2 yrs now and it’s been a great & successful journey till now and we honestly feel that our relationship will last longer.
Erocon as an Organization works in a professional manner. They have been prompt in rendering their services. Our entire documentation happened in a systematic manner with regular updates and advice on the sequence of events that would follow.
My journey with Erocon has been all about learning and success.The team is very professional and positive.They make sure you follow all Govt. Of India norms in order to make sure you do not go into the wrong way of doing things.Very professional with the paper work. Instant support highly recommend.
Erocon is helping hand in CBSE Affiliation process. They make sure that everything is in place during inspection and conduct a trial before the inspection too. I am extremely satisfied with the services given by Erocon. Hats off to you and all the best for your future endeavours.
We came to know about EROCON via internet. At first, we were very skeptical. As soon as we sought their help in our School project, we found that their capacity and expertise is unquestionable the best available in the market. We highly recommend EROCON to everyone, interested in starting a school.
We are completely satisfied with the report given by Erocon. They were very professional through the project. Mr.Shiraz and Mr. Anirban were really cooperative and helpful. We will surely recommend Erocon for any related needs.
I take this opportunity to appreciate the work done by Mr.Shiraz and Mis.Marya to get our school’s affiliation done as per the cbse guidelines.Their support was really amazing. I wish for their sincere efforts in future.
We are in association with EROCON from last three years. On the basis of our experience gained during work with it we are in a position to say that it is the best service provider in India. It has experienced manpower for providing consultancy in almost all domain of school .
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Best service with full support
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Erocon not only helped the project done prior to the deadline, but to ensure the client should be satisfied with every step of the process.
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Erocon has done wonderful job for us. The Erocon team is very professional and they provided us a detailed survey & feasibility study report which consists of all the minute details but very crucial to take a call. Team is flexible, approachable and always ready to take our feedback and incorporate.
We had very engaging conversation with Erocon and they are indeed knowledgeable on the subject.
Really nice consultants with a alot a experience. Helped us in starting our school from scratch. The parts such as curriculum development, cbse affiliation, recruitment and training of staff helped the school to attain the heights.
Erocon team is thoroughly professional and reliable If you wish to establish a school in your city. Shiraz is in particular a moving encyclopedia in the field and I am yet to come across a better name with more insights in the field. I would definitely recommend them strongly .
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I approached EROCON because of their experience and feedback given by some upcoming schools. They helped us understand the various factors to set up a school. The report given was comprehensive and had a pragmatic approach to financial planning and infrastructure development.
I engaged EROCON to carry out feasibility study for new school project at Ranchi. The work was done professionally and delivered on time. The meticulous planning and attention to detail in preparation of report is praiseworthy.
Erocon is a professional organization having thorough knowledge about Indian school business provides in-depth analytical information and realistic bluprint for the client. Strict timelines and yet no compromise on deliverables.
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Work done with professional approach and time frame..
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“We had approached EROCON for our school project in a bangalore. The team gave us a detailed insight into the market a very organised report on the running of the school. This has helped us prepare ourself for the upcoming project and serve as a guiding mechanism. Special thanks to team Erocon….
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